Priceless Momentum as an interactive globe and data visualization that shows the impact of MasterCard marketing on a global, regional and local level.
Step up to the podium and use hand gestures to spin the globe, zoom in or out, and view the priceless momentum.
Priceless Momentum was launched at the MasterCard’s annual board meeting and will showcase worldwide on future events sponsored by the company.
On this project, I was responsible for the concept, art direction and technology development.
Interaction Design, Motion Graphics2015
The Drink Up Fountain is a talking water fountain created to encourage people to drink more water.
Drinking water is one of the healthiest things one can do. Yet, 43% of Americans don't drink enough of it and 7% don't drink it at all.
So the Partnership for a Healthier America, chaired by First Lady Michelle Obama, set out to change that.Advertising, Interaction Design, Programming2014
A corporate bike sharing system where the more you cycle the more
rewards you receive. We did it as the launching project for SEÑORES Creative Lab
to demonstrate who we are and what we believe in.
More than achieving the primary objective of promoting SEÑORES creative lab,
BIKE DA FIRMA is now a becoming a fully sustainable and profitable business.Advertising, Interaction Design, UI/UX2014
Light Swings is an interactive light installation with the purpose of inviting people to use playgrounds during the night time. This piece is meant to create an immersive spectacle for people to re-imagine public space and civic life.
All the energy used to light the LEDs is powered directly in response from the swinging action, making the installation fun, interactive and energetically sustainable.
The Light Swing was created by me and Ingrid Gabor during a master program at Interactive Telecommunication Program (ITP) at New York University.Architecture, Interaction Design, Landscape Design2012
"Corruptus" is a video sculpture that serves as a daily reminder of the political struggles and corruption in Brazilian government.
At the same time the piece helps me to seek change, it allows me to protest during my daily encounters with the toilet.Digital Art, Exhibition Design, Set Design2013
While working at SuperUber, I was part of the team that created interactive tables that were part of a campaign to promote the World Cup 2014 in Brazil.
SuperUber was comissioned to develop an engaging and invitational installation to help people learn about the cities that will host the World Cup games.
On the day of the event, each person was given a physical pin so that they could trigger videos from the cities simply by moving the pin over the map.
Exhibition Design, Interaction Design, UI/UX2013
Guilherme Pena Costa & Stefanie Kleinman
(wood, vinyl stickers, index cards, encyclopedia pages, article clippings)
Connect to your search. Trade instant gratification for investigation.
This interactive installation invites users to reconsider and recontextualize the familiar experience of using an internet search engine. Raising questions of trust, privacy, impatience, addiction, and authority, the piece aims to inspire users to make a more personal, intimate connection to the process of seeking, providing, and discovering information.
GoogleBooth represents the danger of losing sight of the legacy and context of learning in favor of a quick fix. The notion of "searching" for information implies a dynamic process. In a world of immediate answers, the beauty of that process is nearly lost. GoogleBooth aims to recall earlier methods of learning and draw attention to the beauty of participating in a search. The installation serves to encourage people to be more aware and critical of how search engine results are generated and the dangers of becoming too dependent on such technologies.
To Use GoogleBooth:
1. Write Your Search Query On a GoogleBooth Search Card
2. Drop Your Search Card in the "Search" Slot on the front of the GoogleBooth
3. Wait to receive the results to your search. You will receive the card back through the "Results" slot. It may take seconds or hours.
4. After you receive your results, please feel free to go inside GoogleBooth to explore.Exhibition Design, Interaction Design, UI/UX2013
SuperUber created this project for "Rio Musica Exhibition", and interactive exposition that took place in Rio de Janeiro in 2012.
In this installation "Musical Table", the visitors can compose their own songs based on pre-created sampes from brazilian Samba and Bossa-Nova. Basically we projected a digital musical sequencer on a table and people can play brazilian genres simply by placing physical objects on the slots.
A lot of computer vision programming, user experience design and sound engineering were involved in this project.Exhibition Design, Interaction Design, UI/UX2013
Using a hidden iPhone camera on my chest, this video experiment is a series of weird face-to-face encounters with complete strangers on the streets of New York City.Film, Interaction Design, Performing Arts2013
During my master program at Interactive Telecommunication Program at NYU I created an instrument that makes Translate sing. You simply take Gaagoo, plug into your computer and free your creativity to choose words and languages that will sound best for your musical performance.
How to use:
1. Open as many Google Translate tabs you want on your browser. It can be 10 or even 100!
2. Start typing words and experimenting different languages. You can try words that don't mean anything but sound cool. (for example "yayayayaya" in spanish)
3. For many languages, you may see a speaker button near the translated text. Click this icon to hear a spoken version of your translation.
4. Now you can simply start playing these words from GaaGoo.
Red: Play sound Blue: Go to previous tab Green: Go to next tab Yellow: Open a new tab
Music, Performing Arts, UI/UX2012
"Fuleirinho" is a sound-reactive, sound-emitting wearable device. Fuleirinho is being developed specially for sports events and big crowd gatherings where, the louder the crowd cheers, the brighter the LEDs will shine.
Fuleirinho is a device that measures people's emotions with light.
Fuleirinho was my final Thesis project at Interactive Telecommunication Program at New York University.
Interaction Design, Product Design, Toy Design2013
Sabin is a diagnostic laboratory in Brazil, whose main service is to provide blood tests for
the general public. In Brazil this is a very competitive marketplace. Back in 2004, this brief asked us to
highlight that Sabin relies on absolutely precision when providing its diagnostics services.
We came with the campaign concept Obsessive Precision and started to measure all sorts
of things around town.
with Marcelo Pena CostaAdvertising, Art Direction, Creative Direction2015
MasterCard runs a global program entitled Priceless Table, which let cardholders purchase one-of-a-kind dinner experiences in exclusive and private places.
For MasterCard’s annual board meeting we wrapped a hallway in vinyl to create a 360 degree immersive photography of Temple of Dendur at the Metropolitan Museum of Art, to let people have a glimpse of the Priceless Table experience.
In this project, I was responsible for the concept and art direction.Architecture2015
When Sabin Vaccines launched in 2007, the company needed to establish as a solid and reliable brand. Sabin Vaccines was a young company and wanted to pursue its vision and culture through a modern and easy-to-use website.
White at Sabin Vacinas I was tasked to work on the concept, art direction, design and information architecture of their website.
The main concept was to use a metaphorical context to talk about invisible protection targeting different user groups at the same time (babies, teenagers, adults, elders, professionals and travellers). The solution was to bring everyone together in a park environment where nature is safe and pleasantly under human control.
In 2012, Embratur launched a campaign in the United States to promote the World Cup 2014 in Brazil. The launch happened at Grand Central Station, New York, with an interactive map installation created by SuperUber.
The visitor moves a physical “pin”, inspired by Google’s virtual pin, on a real map. A screen then shows info on that city. The installation, just like the channel, shows images, videos and detailed info about the major cities of Brazil.
On this project, I was responsible for the art direction and technology development.Art Direction, Interaction Design2015
Me and my collaborators from ITP Mick Hondlik and Ann Chen created a world map music box. Basically the user can play around with the puzzle pieces and experience different looping instruments and sounds of the world. Each country/region plays it's typical instrument.
In order to have the clips looping at perfect time and melodic harmony, I chose the instruments and created 8 different tracks. Each instrument plays continuously and when someone pulls out a puzzle piece, a light sensor triggers the volume from that track, creating an interesting and unusual live jam session.
Arduino, Max/MSP and Ableton Live were used in the project.Interaction Design, Music, UI/UX2015
All works © Guilherme Pena Costa 2013.
Please do not reproduce without the expressed written consent of Guilherme Pena Costa.
Please do not reproduce without the expressed written consent of Guilherme Pena Costa.