The Priceless View are out-of-home street binoculars that transport Mastercard cardholders to the other side of the world for an unforgettable virtual reality experience.

Traditionally, viewfinders have given tourists and locals a special view of a city and its landmarks. To promote Mastercard's Priceless Cities offers, we challenged the status quo, turning the viewfinder into a VR experience that gives users a glimpse into travel offers around the world and the ability to book them directly.
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